Monday, March 23, 2009

Models explaining Branding

Here are two models explaining branding, form the book 'Branding by Geoffrey Randel'



This model by Leo Brunette uses the dimensions: Functions, Personality/Image, Differences and Source.




And the Kapferer's Prism of identity uses the dimensions: Physique, Personality, Relationship, culture, Reflection and Self-image.
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