Wednesday, April 1, 2009

BRAND IDENTITY, BRAND POSITIONING, BRAND IMAGE

There was immense confusion in my mind regarding the three terms: Brand Identity, Brand Positioning and Brand Image. While reading more to try and understand the terms, I came across this model that made the distinction.




Model from the papers:
City Branding: An Effective Assrtion of Identity or a Transistory Marketing Trick?
by MIHALIS KAVARATZIS* & G. J. ASHWORTH, Research assistant, Urban and Regional Studies Institute, Faculty of Spatial Sciences, University of Groningen.
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6 comments:

  1. AnonymousMarch 30, 2013 at 8:46 AM

    I was just looking for a model like that. Could you give me the exact source of it, I mean the page and year etc?
    Thanks in advance! Greetings from Germany!

    ReplyDelete
  2. Mamata VolvoikarMarch 30, 2013 at 11:03 AM

    Hello.
    Here is the link to the page where I downloaded the paper from.
    Hope it helps.

    http://www.palgrave-journals.com/pb/journal/v2/n3/abs/5990056a.html

    Mamata.

    ReplyDelete
  3. Mamata VolvoikarJune 9, 2014 at 12:17 AM

    Thank you Ramdin

    ReplyDelete
  4. Mamata VolvoikarJune 9, 2014 at 12:18 AM

    Great, it helped you Leslie. Thank you for reading

    ReplyDelete
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    ReplyDelete
  6. Mamata VolvoikarAugust 23, 2014 at 4:51 AM

    Thank you :)

    ReplyDelete