There was immense confusion in my mind regarding the three terms: Brand Identity, Brand Positioning and Brand Image. While reading more to try and understand the terms, I came across this model that made the distinction.
Model from the papers:
City Branding: An Effective Assrtion of Identity or a Transistory Marketing Trick?
by MIHALIS KAVARATZIS* & G. J. ASHWORTH, Research assistant, Urban and Regional Studies Institute, Faculty of Spatial Sciences, University of Groningen.
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3 years ago
6 comments:
I was just looking for a model like that. Could you give me the exact source of it, I mean the page and year etc?
Thanks in advance! Greetings from Germany!
Hello.
Here is the link to the page where I downloaded the paper from.
Hope it helps.
http://www.palgrave-journals.com/pb/journal/v2/n3/abs/5990056a.html
Mamata.
Thank you Ramdin
Great, it helped you Leslie. Thank you for reading
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Thank you :)
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