Stated below are few points from the discussion which we had and which helped me move ahead.
~ Finalize on the communication needs
After all the analysis made, what do you actually need to do?
What is the need of the time?
~ Fix on the Target Group
Is it for first time visitors?
How will u make it more memorable that they visit again??
Or is it for the repeaters???
~ There are three ways of looking at it.
1. DIRECT - the direct use of images or identifiers.
2. METAPHORICAL- making use of metaphors.
3. ASPIRATIONAL - Second level of value addition, that adds the wow factor.
That rings in the mind of the viewer and adds to the memorable experience. Surprise.
The Data collection and analysis stage seemed to be never ending. I decided to move on as I had already gathered enough data to help me understand the Heritage, the walks and to some extent the whole idea of 'Branding" it.
But being a student, the research stage will ever end, as there is still a lot that I need to know. As the project proceeds, I will definitely know what is missing and try to fill the gaps.
I began by trying to categorize the data as follows.