Stated below are few points from the discussion which we had and which helped me move ahead.

~ Finalize on the communication needs
After all the analysis made, what do you actually need to do?
What is the need of the time?

~ Fix on the Target Group
Is it for first time visitors?
How will u make it more memorable that they visit again??
Or is it for the repeaters???

~ There are three ways of looking at it.
1. DIRECT - the direct use of images or identifiers.
2. METAPHORICAL- making use of metaphors.
3. ASPIRATIONAL - Second level of value addition, that adds the wow factor.
That rings in the mind of the viewer and adds to the memorable experience. Surprise.