The Data collection and analysis stage seemed to be never ending. I decided to move on as I had already gathered enough data to help me understand the Heritage, the walks and to some extent the whole idea of 'Branding" it.

But being a student, the research stage will ever end, as there is still a lot that I need to know. As the project proceeds, I will definitely know what is missing and try to fill the gaps.

I began by trying to categorize the data as follows.